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Vivo has overtaken Apple as the top smartphone brand in China, capturing 17% of the market, while Huawei follows closely with 16%. Apple's market share has declined to 15% due to its failure to meet local consumer demands, particularly in AI features, amid rising competition from domestic brands. Huawei's resurgence, aided by locally-developed chipsets, and the overall growth of the Chinese smartphone market highlight the challenges Apple faces in adapting to local preferences.
In 2024, Apple experienced its largest annual iPhone sales decline in China, dropping to third place as Huawei surged with a 37% growth. Despite leading in Q4 with 13.1 million shipments, Apple faced challenges from Huawei's flagship releases and increased competition from domestic brands, resulting in a 25% decline in the fourth quarter alone.
Apple has lost its position as the largest smartphone vendor in China, overtaken by Vivo and Huawei after a 17% decline in annual shipments, marking its worst performance in the market. Vivo captured 17% and Huawei 16% of the market share, while Apple fell to 15%. The decline is attributed to the lack of artificial intelligence features in the latest iPhones, alongside strong competition from domestic brands and Huawei's resurgence with new flagship models.
Apple has fallen to third place in China's smartphone market in 2024, with a 17% decline in annual shipments, marking its worst performance in the country. Local competitors Vivo and Huawei have overtaken Apple, capturing 17% and 16% market shares, respectively. The decline is attributed to the lack of AI capabilities in the latest iPhones and increased competition from domestic brands, including a resurgence of Huawei's flagship models.
Apple has fallen to third place in China's smartphone market in 2024, with a 17% decline in annual shipments, marking its worst performance in the country. Local competitors Vivo and Huawei have overtaken Apple, capturing 17% and 16% market shares, respectively, as Huawei's resurgence in the premium segment and the rise of budget brands intensify competition. The absence of AI features in the latest iPhones has further diminished Apple's competitiveness in this key market.
Mainland China's smartphone market rebounded in 2024, shipping 285 million units, a 4% increase after two years of decline. Vivo led with a 17% market share, followed by Huawei, Apple, OPPO, and HONOR, amidst intense competition and strategic innovations driving consumer demand. Looking ahead, shipments are expected to exceed 290 million units in 2025, supported by government subsidies and a recovering economy.
Chinese smartphone companies, including Honor and Xiaomi, are enhancing their AI capabilities ahead of Apple's upcoming product launch. Honor's new Magic operating system features an AI assistant that can perform tasks like ordering coffee and making calls without user interaction, set to debut with the Magic 7 smartphone on October 30. Meanwhile, Apple faces challenges in the Chinese market, with a slight decline in revenue from the region, as competition intensifies with foldable devices and advanced AI features from rivals.
Toby Zhu
People
The information provided herein is generated by experimental artificial intelligence and is for informational purposes only.
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